Acquisitions Performance Marketing Strategy Senior Manager

Wells Fargo is seeking a Product Management Senior Manager to support the continued evolution of the Branded Credit Card business. This role will play a critical part in driving disciplined, data-driven growth across acquisition channels by shaping originations strategy, delivering actionable insights, and strengthening performance management routines.

The role will partner closely with Marketing, Credit, Finance, and Analytics teams to optimize acquisition performance, refine targeting and investment strategies, and ensure alignment to financial objectives and customer growth goals.

**In this role, you will:**

+ Develop and execute originations strategy planning routines, aligning channel performance with financial targets and growth priorities
+ Provide oversight for new account forecasting and O&R processes, ensuring accurate outlooks and clear articulation of risks and opportunities
+ Own and maintain core acquisition KPIs and performance dashboards...