Ads and Content Manager

Job Summary

The Ads and Content Officer is responsible for planning, creating, and executing marketing content and paid advertising campaigns to drive brand awareness, engagement, leads, and sales. This role manages day-to-day Meta (Facebook & Instagram) ad operations and ensures all content is consistent, on-brand, and aligned with promotional objectives. The officer will monitor performance, analyze results, and continuously optimize campaigns and content strategies.

Key Responsibilities: Paid Advertising (Meta Platforms)

• Plan, launch, and manage Facebook & Instagram ad campaigns for awareness, engagement, messages, leads, and sales/conversions
• Build and manage campaign structure including audience targeting, budget allocation, creatives, copy, and placements
• Monitor ad performance daily and optimize campaigns through creative testing, audience testing, and budget adjustments
• Analyze ad metrics such as CTR, CPM, CP...