Opportunity Description
Join ZenduIT / GoFleet as a GTM Marketing Lead focusing on AI fleet intelligence. This senior hands-on role emphasizes demand generation and partner marketing through proof-led storytelling.
In this critical role, you will craft compelling narratives that convert customer insights into actionable marketing strategies. Work closely with sales and customer success teams to align on the product’s unique value propositions while creating effective marketing collateral. Your experience in B2B environment will allow you to experiment effectively and produce measurable outcomes.
Key Responsibilities:
• Build ICP-specific messaging for various stakeholders
• Transform customer success into engaging marketing content
• Conduct experiments to optimize demand generation
• Develop co-branded marketing campaigns
• Implement AI for optimizing workflows and execution
Requirements:
• 5-7 years in B2B SaaS, AI or technology fields
• Expertise in product marketing and sales...
In this critical role, you will craft compelling narratives that convert customer insights into actionable marketing strategies. Work closely with sales and customer success teams to align on the product’s unique value propositions while creating effective marketing collateral. Your experience in B2B environment will allow you to experiment effectively and produce measurable outcomes.
Key Responsibilities:
• Build ICP-specific messaging for various stakeholders
• Transform customer success into engaging marketing content
• Conduct experiments to optimize demand generation
• Develop co-branded marketing campaigns
• Implement AI for optimizing workflows and execution
Requirements:
• 5-7 years in B2B SaaS, AI or technology fields
• Expertise in product marketing and sales...
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