AI & Go-To-Market Manager

An agile sales team based in Cape Town, one of Europe's market leaders in the trade of used software, is seeking an AI & Go-to-Market (GTM) Manager who will own their Digital & Content growth strategy.

Responsibilities

• Strategy & Execution: Own, design, and execute Capefoxx’s digital and content GTM strategy.
• Campaign Management: Run high-impact multi-channel campaigns (email, SEO, social, inbound) to drive high-quality leads.
• Automation & AI: Build and optimize customer journeys and nurturing workflows using Salesforce Marketing Cloud and Claude.ai.
• Content & SEO: Create thought-leadership content, guides, and SEO assets that position Capefoxx as a trusted software advisor.
• Web Optimization: Manage and optimize the website to maximize positioning across target European markets.
• Cross-Functional Collaboration: Work closely with Sales and Customer Service to translate market insights into actionable campaign...