Alvalle Marketing Brand & Equity Manager (Food Ventures)

Overview

Are you interested in a career in Marketing in PepsiCo? Then now is the time to explore the opportunities of PepsiCo: join us as the next Alvalle Marketing Brand & Equity Manager (Food Ventures).

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our office in Barcelona is informal and engaging. With an active, get‑things‑done culture, this is a place where your dynamism and agility will make a difference.

Your mission

The Brand Manager plays a central role in building the global foundations of the Alvalle brand , enabling its transition from a local success story to a repeatable, scalable international brand within the Food Ventures portfolio.

This role is responsible for developing the Global Brand Playbook , defining brand guardrails , shaping brand equity and BBI direction , and ensuring meaningful brand localization as Alvalle enters new markets. The Br...