ANA03758- Lead - Campaign Management- R

Is this a pure play technical/techno functional role ? : Technical Role. Specific contribution expected from the role:1. Database Management & Performance TuningMonitor, maintain, and optimize marketing relational databases (e.g., Oracle, SQL Server, Snowflake) to ensure maximum uptime and rapid query responses for campaign execution.Conduct proactive performance tuning, index rebuilding, capacity planning, and query optimization for high-volume marketing data loads and ETL processes.Establish and manage database backup, disaster recovery, and data archiving strategies to keep the active production environment lean and efficient. 2. Campaign & Channel Delivery SupportCollaborate with marketing teams to translate complex business logic into efficient SQL queries and target audience selections.Configure, support, and maintain integrations between core marketing databases and delivery channel applications (e.g., Salesforce Marketing Cloud, HCL Unica, Pega Customer Decision Hub, HubSpot).E...