Area Marketing Manager – Asia

Job Purpose

Manage marketing and pricing needs for the Asia Area, including Product Management, Min. Pricing Strategy, Marketing Plans collaboration, and S&OP coordination, while driving effective asset management and portfolio optimization across plants. This role serves as a critical bridge between Supply Chain, Sales, Operations, and R&D to maximize profitability and ensure seamless commercial operations.

Job Context & Major Challenges

Manage marketing and pricing needs for the Area with the objective of maximizing profitability of Birla Carbon through asset management, pricing strategy, and support for RFQ processes. Drive Marketing Plans, Minimum Pricing, and promotional activities.

Key Challenges:

• Balancing global pricing frameworks with regional market dynamics across diverse Asia markets

• Cross-functional coordination across geographically ...