Area Sales Manager - General Trade

Role Purpose

• To conduct monthly business planning meetings with designated distributors focusing on Sales Performance, Coverage, Call Planning, Distribution, Merchandising and Service Levels, to continuously improve distributors in field executions.
• Ensuring that area sales and development objectives are achieved through planning, direction, motivation and follow-up activities with the area field sales team.
• To regularly review the distributors' infrastructure with the objective to upgrade as necessary to effectively handle the increasingly competitive and challenging market environment and to train and develop the team of CRO / Van Sales.
• The role is based in Melaka and to drive sales execution and customer coverage across both Melaka and Negeri Sembilan.

Key Requirements

• Set sales and distribution targets for each Distributor.
• Ensure adherence to the agreed journey plans for Distributors' fi...