Asia Pacific - Regional Brand Manager, Shiseido

Asia Pacific - Regional Brand Manager, Shiseido

Main purpose

The Regional Brand Manager, Shiseido is responsible for building long-term brand equity and delivering annual brand & business targets. She/he will play a key role in driving brand’s direction and supporting its growth strategy in Asia Pacific working closely with global brand holder, local country teams, and all key multi-functional stakeholders. Together with the Regional Brand Director, she/he will serve as the voice of the markets to ensure relevancy & sufficiency of marketing strategies & plans to support brand growth in the region.

Key Responsibilities

Marketing leadership & strategy role:

• Define strategy, develop and align 360 marketing plans partnering with local market teams & global brand holder to ensure successful marketing activations and launches
• Lead business performance, consumer, and campaign analysis for the brand across ...