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Assistant Brand Manager

Coty

kuala lumpur, kuala lumpur, Malaysia Full-time June 08, 2026
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Opportunity Description

Responsibilities

Reporting to the Brand Manager, as an Assistant Brand Manager, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards Coty’s strategic objectives. You will build groundbreaking campaigns and bring it to life.

Your main focus

  • Brand Management
    • Owning end-to-end process of new product launch and campaign management within A&CP budget given
    • Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development
    • Track and improve marketing ROI
  • Trade Marketing, BTL: Promotion & Animation
    • Plan and execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence
    • Develop exclusive offerings and promotions tailored to various customers/channels and end cons...
Full-time Marketing & Media

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