Assistant Brand Marketing Manager

Assistant Brand Manager Responsibilities

As an Assistant Brand Manager, you will be responsible for the development and implementation of your brand's respective Marketing Plan. You will ensure the timely execution of marketing initiatives and review the overall effectiveness during and post implementation, and recommend improvements/enhancements to be made. Also, you will review the performance of the brands periodically, adjust the Marketing Plans as deemed fit, and gather market‑relevant insights and data through field visits, and through customer and consumer interface.

Other responsibilities include:

• Carries out market research (formal & informal research methodology) to gather trade and consumer insights that will be a critical input in the development of brand/ category strategy and plans
• Manages implementation of brand marketing campaigns and evaluates effectiveness of the campaign vs agreed Key Performance Indicators.
Full-time Marketing & Media