Assistant Manager - Events & Festivals Marketing (National Talent only)

Job Objective

The Assistant Manager of Seasonal Festival is responsible for supporting the planning, execution, and performance tracking of marketing campaigns for seasonal festivals such as DSF, DSS, and other key activations. The role focuses on driving public awareness, footfall, and engagement by coordinating with internal teams, retailers, malls, sponsors, and external agencies.

The Assistant Manager ensures campaign content, messaging, and visuals are aligned with brand guidelines, while also assisting in managing procurement processes, monitoring campaign performance, and contributing to continuous improvement across all campaign touchpoints.

Key Accountabilities

Core Functional Responsibilities & Subject Matter Expertise

• Assist in the development and execution of integrated marketing campaigns for seasonal festivals, ensuring alignment with festival objectives, audience profiles, and brand positioning.
• Coordina...