Assistant Store Manager

Overview

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

As Assistant Store Manager, you are the engine of the shop floor—connecting strategy to execution.

You’ll support the Store Manager in delivering strong commercial results while ensuring the team delivers an exceptional, knowledgeable, and authentic brand experience. You’ll lead by example, stepping up to take ownership when needed and helping to build a high-performing, engaged team from day one.

What you’ll be doing

Team Leadership & Coaching

• Support recruitment, onboarding, and development of the store team
• Lead shifts and act as manager-on-duty when required
• Coach team members to deliver strong service and product knowledge

Commerci...