Opportunity Description
Job Summary
- The role holder is responsible for driving Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) strategies to improve Standard Chartered Corporate & Investment Banking (CIB) visibility, authority and performance across traditional search engines and AI-driven discovery platforms.
- The role will ensure content, technical foundations and digital experiences are optimised to surface CIB products, insights and thought leadership in search results, AI-generated answers and conversational interfaces, supporting brand, acquisition and engagement objectives globally.
- The individual will work closely with the content team/ marketing team to develop content to support global business strategy and make recommendations based on an understanding of the business and market dynamics, as well a client insights and content performance. This role will need to align and collaborate with global, product a...
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