Associate Director, Service Marketing & Communications

Purpose of the Position

To ensure planned, consistent, and effective marketing communication for Tata Motors service centres by owning the strategy, creation, and deployment of service marketing campaigns, collaterals, and social media initiatives.

This role ensures that service-related communication is timely, on-brand, and uniformly executed across the network, strengthening visibility and sentiment of the service vertical.

In addition to driving service marketing communication, the role will work closely with the service teams to monitor key service performance parameters, identify noteworthy service initiatives, and convert operational excellence into compelling customer, media, and brand narratives.

The role will also ensure that the communication readiness of key model service centers for media, influencer, customer, and leadership engagements.

Service marketing and communication efforts will becom...