Associate Director, US Oncology Campaign Development Lead

**Job Description**

The **Associate Director** will act as Campaign Development Lead (CDL) responsible for the identification, design, execution, oversight, and optimization of the US Oncology Health Care Provider (HCP) marketing campaigns and programs that that support the strategic imperatives for Gynecological Cancers indications in our Company.

**Primary Responsibilities:**

+ Leading the development of HCP marketing materials and digital assets, such as online video, emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, social media, point-of-care assets, print, and disease awareness assets.
+ Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.
+ Ensuring all tactics align to the customer experience plan and achieve desired customer experience. Knowing the customer: a deep understanding of customer segments, needs, channel preferences and pro...