Opportunity Description
The Marketing Lead, owns cross-channel communications, digital publishing, and audience development for association-related products and subscriptions. Content and website operations: Own CEO Update job board including weekly jobs alert email distribution and cross promotion. Update and maintain accurate member organization records in Salesforce, Cupola, and online directories whenever an association executive joins, changes roles, or leaves an organization, ensuring timely and consistent data across all systems. Manage website updates and ongoing maintenance, ensuring content accuracy, functionality, and UX optimization, while implementing tracking (e.g., Google Analytics, Tag Manager) to monitor performance and inform data-driven improvements. Marketing campaigns and journeys: Build and deploy marketing campaigns for subscription and print products. Partner with the Marketing Director to design and refine membership and lifecycle journeys as they relate to subscribers and readers. Ma...
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