B2B Marketing Lead - Asia

The Role As the B2B Marketing Lead for Asia, you will own the marketing strategy and execution for Wise Business within our most critical growth market. You will be the primary driver of the Wise Business brand and acquisition engine in Asia, translating global objectives into a high-impact regional roadmap. This is a senior role, designed for a highly experienced marketing expert. You will independently lead the Asia B2B strategy and drive execution, collaborating with the wider Marketing leadership to ensure global alignment. You are expected to be a 'doer' who can also think 1-2 years ahead to build a sustainable growth engine. What You'll Do Regional Strategy & Ownership:
Own the end-to-end marketing strategy for Asia markets. You will develop a 1-2 year vision for your region, ensuring B2B efforts grow and scale acquisition of Asia SMBs and freelancers - both self-serve and sales-assist. Go-to-Market (GTM) Execution:
Build and execute robust GTM strategies. You will focus on...