B2B Marketing Senior Manager Role in Burnaby

Join Pacific Blue Cross as a Senior B2B Marketing Manager, driving transformative marketing strategies in Burnaby, British Columbia. This permanent role emphasizes growth through innovative marketing programs.
In this position, you will spearhead integrated initiatives aimed at enhancing brand awareness and customer engagement across multiple channels. Your deep understanding of B2B marketing within the health benefits sector, combined with your ability to execute successful demand generation campaigns, will be critical in contributing to organizational success. Enjoy flexible working conditions in a hybrid setup.
Key Responsibilities:
• Lead the development of marketing programs
• Manage campaigns that influence customer decision-making
• Provide mentorship for team skill development
• Foster engagement within advisor distribution channels
• Communicate complex concepts effectively
Requirements:
• Bachelor’s degree in Marketing or related area
• 5+ years ...