B2C Acquisition Head

B2C Acquisition Head is responsible for leading the organization’s end‑to‑end consumer acquisition efforts. This includes managing the full customer acquisition funnel from partner or channel activation to customer registration and initial product usage. The role ensures that growth initiatives deliver high‑quality customers efficiently while overseeing the teams responsible for activation, client success, and marketing alignment.

Key Responsibilities

• Lead the complete consumer acquisition funnel from partner activation to first product use.
• Develop and scale multi‑channel acquisition strategies, including partner networks, digital campaigns, and on‑ground activation.
• Allocate acquisition budgets to channels that deliver high‑quality, cost‑efficient customer growth.
• Manage acquisition metrics such as cost per lead, cost per conversion, and cost per activated customer.
• Use data dashboards and performance analy...