Brand Designer - Nordic SaaS Visual Identity

A Nordic SaaS platform is seeking a skilled Brand Designer to create a complete visual identity for a new structured learning management solution. The platform's first market is Norwegian driving schools, but the brand must be versatile enough to expand into other domains where learners progress through a curriculum toward certification. The target audience includes small-business owners and office staff who are evaluating modern alternatives to legacy software. The desired brand aesthetic is Nordic-professional, prioritizing trust and clarity over excitement, and drawing inspiration from brands like Linear, Stripe, Vipps, and Things 3. The visual identity should avoid common clichés and instead leverage metaphors such as examination, calibration, proofreading marks, and geometric craft. The primary logo must be embroidery-ready, working in a single thread color at small sizes, with limited shading reserved for promotional contexts. Deliverables include a primary mark, horizontal and s...