Brand & Experience Manager at Trail Appliances

Elevate the Trail brand through strategic leadership and hands-on execution as a Brand & Experience Manager. This senior role requires a blend of creativity and commercial acumen to enhance customer interaction.
Join Trail Appliances, the leading independent appliance retailer in Western Canada, where you'll spearhead brand strategy and oversee comprehensive marketing campaigns. With responsibilities that include managing a high-performing marketing team, you will ensure brand consistency across all channels and customer touchpoints while driving awareness and loyalty. Collaborate cross-functionally with various departments to achieve impactful results.
Key Responsibilities:
• Develop and evolve brand strategy with key stakeholders
• Ensure brand integrity across marketing and customer experience
• Lead, coach, and manage a team of marketing specialists
• Optimize omni-channel promotional campaigns for effectiveness
• Manage supplier partnerships and sponsorship op...