Opportunity Description
Brand Lead
JOB TITLE: Brand Lead
BUSINESS AREA: Specialty CareGreater Gulf MCO
JOB PURPOSE
Lead the strategic development and execution of brand initiatives through a patient‑centric, data‑driven approach, leveraging digital capabilities and cross‑functional collaboration to maximize market performance, accelerate patient access, and position Sanofi as a leader in rare diseases.
KEY RESULTS / ACCOUNTABILITIES
- Drive brand growth through innovative, patient‑centric strategies aligned with Sanofi’s product‑based operating model
- Develop and execute integrated omnichannel strategies leveraging AI and digital platforms to enhance customer engagement
- Lead agile, cross‑functional teams using OKRs (Objectives and Key Results) to ensure accountability and value delivery
- Utilize data analytics and AI‑powered insights to inform strategic decisions and optimize resource allocation <...