Opportunity Description
Role & responsibilities
- Incumbent will be responsible for devising & implementing the country-brand strategy in existing/new markets
- Identify relevant consumer insights for core brands and plan the communication strategy for the brand
- Establish & execute all digital marketing strategy for core and new brands across cluster of international markets
- Define Consumer Insighting for brand strategy
- Create Brand equity and loyalty among target consumers using innovative methods
- Responsible for growth and profitability of the Brand
- Responsible for managing brand budgets and net contributions for cluster
- Responsible for Brand building & Activation of identified brands for respective countries
- Lead communication development on respective brands for identified countries
- Media planning & execution of ATL & BTL for the brand
- Develop & Execute Marketing programs working with agencies ...