Brand Manager - FMCG/Pet Food

About The Role

Brand Manager – Addiction (Global Scope | Work From Home)

Build a premium pet brand that shows up in homes around the world.

As Brand Manager, you will own and grow one of our core global brands. You’ll partner virtually with teams across markets, travel periodically for key market visits, strategy sessions, and launches. Your role is the storyteller, architect, and guardian of the Addiction brand, shaping how pet parents discover, choose, and stay loyal to a science‑led, emotionally resonant pet food brand.

Lead Brand Strategy & Growth

• Own the Addiction brand strategy and 12–24 month roadmap aligned to global growth targets.
• Run annual brand planning: positioning, pillars, audience, messaging, and priority markets.
• Turn business goals into clear brand initiatives across product, pricing, distribution, and communication.
• Monitor trends, competitors, and consumer insights to spot where w...