Brand Manager

Job Responsibilities

• Develop and execute brand strategies aligned with company objectives and market trends
• Manage overall brand performance, ensuring consistency across all marketing channels
• Plan and implement marketing campaigns, promotions, and brand activations
• Oversee retail execution, merchandising initiatives, and kiosk/franchise branding activities
• Monitor and analyze market trends, competitor activities, and consumer insights using research tools such as Kantar, Nielsen, or NIQ
• Handle social media platforms, digital campaigns, and online community engagement
• Collaborate with sales, operations, creatives, and external agencies for campaign execution
• Track marketing performance metrics and prepare reports and recommendations for management
• Ensure proper implementation of brand guidelines across all materials and touchpoints
• Explore innovative marketing strategies usin...