Brand manager (pharmaceutical)

Main Purpose of Job

The Rx Brand Manager is responsible for executing marketing strategies targeted at doctors, specialists, and other healthcare professionals (HCPs). This role owns all professional/medical marketing for assigned brands — including detailing, clinical positioning with Medical Team, CME/CPD initiatives, and KOL engagement — ensuring that the company's brands remain trusted, evidence-based choices in the prescription space.

Key Performance Areas Doctor Marketing Strategy Execute Rx marketing plans aligned with brand objectives. Build strong clinical positioning with clear evidence-based claims. Partner with Medical Affairs on compliance and scientific accuracy. HCP Engagement Lead detailing strategy and produce high-quality in-field materials (detail aids, leave-behinds, objection handlers). Organise CME/CPD events, advisory boards, and symposia. Manage KOL relationships and advocacy development. Leverage Digital detailing platforms to create, manage, and track...