Brand Manager (Sunsilk)

1/ Main Job PurposeAs a Brand Manager – Sunsilk, this role is responsible for driving Sunsilk’s business performance and brand growth in Vietnam. The incumbent will support the development and execution of brand plans, lead key campaigns, and identify growth opportunities to strengthen brand equity and market share.2/ What Will Your Main Responsibilities Be- Manage and monitor business performance of Sunsilk, including tracking brand health, analyzing consumer behavior, and reviewing retail and market data- Support and lead execution of brand campaigns to drive penetration, relevance, and growth (with guidance from line manager)- Collaborate with external agencies (creative, media, digital) to develop integrated campaigns, activations, and content across channels- Contribute to annual brand planning, including defining target audience, key jobs-to-be-done (J2BD), core messaging, and deployment priorities- Analyze consumer, category, channel, and competitor insights to identify opportun...