Brand Manager

Experience Range: 8 - 12 Years Responsibilities Knowledge Assimilation: - Continuous immersion with customer and channel to bring about insights and counter measures for the smooth functioning of the brand. - Unearth insights from primary & secondary research and be the voice of consumer logic. - Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues Strategy Development: - Collaborating with creative/advertising / Market research agencies to create communication strategy and define brand positioning & creation of brand voice - Driving Thought leadership through driving key innovations on Brand Roadmap - Create the marketing calendar; devise and execute monthly and quarterly marketing plans across offline and online media to meet the desired communication objectives - Own and drive brand partnerships, handle strategic and day-to-day brand development projects - Translate brand strategies into brand plans, brand positioning ...