Brand Manger

Experience: 2-4 years preferably in FMCG company (Foods).

Educational Qualification: MBA - Marketing

Roles & Responsibilities:

- Assumes responsibility for all marketing and branding activities for the Brand

- Develops the Marketing & Brand management strategy to support top line & bottom line growth

- Conducting market research to understand consumer behaviour, market trends, and competitive landscape to inform brand strategy.

- Foray into new segments and innovative products for the Organization

- Ensures coordination with sales to implement & monitor all marketing initiatives for the Brand

- Ensures effective media evaluation & planning

Strategic:

- Scans the business environment to explore options for revenue generation from new and existing consumers.

- Drives the formulation of marketing strategy

- Understands strategic business requirement of the organization