Brand Marketing Lead at VGH & UBC

Elevate brand impact with VGH & UBC Hospital Foundation as the Brand Marketing Lead. Drive innovative marketing campaigns to enhance brand awareness and engagement across British Columbia.
This pivotal role within the Foundation's Marketing & Brand Engagement team reports to the Director. You'll lead integrated campaigns and develop strategies that resonate with audiences, enhance visibility, and bolster brand positioning. Your expertise will be crucial in managing projects, collaborating with teams, and nurturing a high-performing marketing culture.
Key Responsibilities:
• Develop integrated marketing campaigns for brand awareness
• Execute go-to-market strategies for major initiatives
• Advance the VGH+ brand across British Columbia
• Monitor performance metrics and optimize based on insights
• Lead cross-functional collaboration with internal teams
Requirements:
• 8-10 years of marketing experience focused on brand building
• Proven ability in campaign ...