Brand Marketing Manager ( FMCG/ Personal Care)

*Brand Marketing Manager*

Location: Pune

About the Role: CITTA is looking for a Brand Marketing Manager to own and drive brand growth across digital, retail, influencer, PR, events and retention channels. This is a hands-on role for someone who can combine creativity with commercial thinking. The ideal candidate understands that great branding is not just about aesthetics—it must translate into awareness, consumer demand, customer acquisition, retention and revenue growth.

contribute directly to business growth.

Key Responsibilities

Brand Strategy & Communication

* Own and evolve CITTA‘s brand positioning, messaging and tone of voice across all consumer touchpoints.

* Ensure consistency of communication across website, marketplaces, packaging, social media, PR and retail channels.

* Develop campaign concepts aligned with brand and business objectives.

Content & Social Media

* Own the content calendar across Instag...