Brand marketing manager (print + digital)

Job Title: Brand Marketing Manager
Location: Mumbai
Experience: 4 to 6 years
Role Overview
This role involves a gamut of activities with the twin objective to drive the newspaper’s readership and revenues. This includes (1) conceptualizing and executing reader/consumer engagement programmes; understand consumer segments and gather insights (2) Work closely with the sales team to ideate and create sponsorship opportunities for advertisers (3) Operational coordination across the supply chain to solve problems, improve processes, facilitate a smooth workflow across functions. This role is part of the Brand Marketing team at Economic Times, India's leading business newspaper and one of the world's most read English business publications
Areas Of Responsibility
Brand Management
Develop and execute comprehensive brand marketing strategies that align with business objectives and enhance market positioning.
Planning and execution of promotional campaigns across multiple...