Brand Marketing Senior Manager

**Description**

The Senior Manager, Global & North America Marketing, will partner with the VP of Marketing to define and execute Aveda's Body Care category strategy, lead strategic expansion projects, and drive end-to-end go-to-market strategies. This role will lead innovation, consumer storytelling, and category management across Global and North America, delivering consumer-focused launches that drive brand growth and engagement.

This position partners with Product Development, Package Development, Finance, Education, Channel & Commercial Teams, Creative, Digital Consumer Engagement, and regional teams to ensure consistent brand expression and market success.

ACCOUNTABILITIES

Innovation Strategy & Product Development

Lead marketing strategy from ideation through launch, ensuring alignment with brand vision and body care trends.
Develop a three-year innovation pipeline and launch calendar balancing new product introductions and commerci...