Brand & Messaging Strategist

Description

At Regions, the Marketing Brand and Messaging Strategist is responsible for developing and managing comprehensive and consistent strategies to effectively communicate Regions’ brand expression and key messages to various target audiences. This role involves collaborating with various groups within the Corporate Marketing and Communications team – as well as business partners and support groups – to ensure consistent messaging and brand expression across all channels. This role draws upon research and data to understand consumer preferences and behaviors and uses this information to lead and/or develop compelling messaging that resonates with target audiences.

Primary Responsibilities