Business & Performance Analytics - Merchant,Shopeefood

Job Description:
1) Business & Performance Analytics Analyze BD performance across the funnel (e.g., acquisition activation performance), merchant investment, and key productivity indicators translate findings into actionable recommendations. Perform rapid KPI spot-checks when metrics move unexpectedly: identify what changed, isolate where it changed, assess likely drivers, and recommend next steps. Conduct deep-dive analyses using hypothesis-driven approaches and structured root-cause logic (MECE frameworks) to uncover growth levers and performance gaps. Build clear narratives that connect analysis to decisions (trade-offs, impact size, confidence level, and recommended actions). 2) KPI Framework & Planning Support Maintain and improve KPI frameworks: metric definitions, calculation logic, reporting cadence, and a single source of truth. Support periodic planning cycles (half-year / annual) by building bottom-up projections: gather assumptions and action plans from stakeholders, tr...