Campaign Manager

About the Role

A Campaign Manager reports to their Immediate Supervisor, in this case a Team Lead. In the organization they are under the Media Operations unit. This unit’s involvement can be categorized across three levels of Media operations:

• Pre-Planning - With every client engagement, comes a need to address. Hence, answering a brief on how best to meet campaign objectives. This brief is answered by the Media Operations Unit by putting together a strong media & channels plan to best address the client’s KPIs/objectives given the workable budgets. If KPIs are not set, KPIs are set by this unit as well.
• Campaign Activation - On approval of the plan, campaign is rolled out according to plan and flight for the purpose of meeting the agreed objectives and KPIs. This segment of the job is further categorized into two phases: set up and optimization; Strength of optimization is measured ag...