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Campaign Operations & Base Management Analyst – Mobile Money at Telecel Ghana

Confidential

Ghana, Ghana, Ghana Full-Time June 21, 2026
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Opportunity Description

Support and execute mobile money base management and campaign operations strategy to maximize customer lifetime value and contribution of the customer base to overall services revenue. Define and execute mobile money base management programs and revenue booster initiatives to achieve growth in customer base ARPU through targeted and segmented offers and campaigns.

The Primary Responsibilities Of The Role Are Therefore To

  • Conduct CVM campaigns to drive the base management KPIs (Incremental revenue, Engagement (Cross sell/Up sell), Inactivity management etc…) and monitored to achieve intended campaign objective

  • Plan and support all the BTL SMS communications
  • Key Accountabilities And Decision Ownership

  • Execute E2E campaigns on cross-selling, upselling and base management initiatives

  • Prepare insightful reports on base activities, retention and inactivity: setup and deliver IBRO reports, campaign ROI reports

  • ...
  • Full-Time Business Operations Specialists

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