Campaign Optimization Manager

Job Title: Performance Marketing Manager

Job Location: Chandak Unicorn, Jeevan Nagar, Andheri West,

Key Responsibilities:

Develop, execute, and optimize ROI-driven campaigns across channels including Google Ads, Meta

(Facebook/Instagram), LinkedIn, YouTube, Programmatic, and Affiliate Marketing.

Manage budgets and allocate spends efficiently to maximize ROAS (Return on Ad Spend).

Conduct A/B testing of ad creatives, audiences, and landing pages to improve campaign performance.

Monitor, analyze, and report campaign performance using tools like Google Analytics, Data Studio, Power BI,

etc.

Collaborate with creative, content, and product teams to ensure alignment of campaigns with business objectives.

Implement strategies for lead generation, retargeting, funnel optimization, and conversion rate

improvement.

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