Canadian Marketing Strategy Lead

Drive dynamic marketing initiatives for Citation Canada as the Canadian Marketing Strategy Lead. This hybrid role combines strategic direction and revenue generation with a high-performing team across Toronto and London.
This pivotal role demands strong leadership in crafting and executing marketing strategies for the Canadian market. You will drive demand generation and transform insights into actionable outcomes, aligning closely with sales for optimal pipeline conversion. Your expertise in funnel metrics and operational excellence will ensure effective budget management and high ROI.
Key Responsibilities:
• Lead Canadian marketing strategy aligned with revenue goals
• Develop a high-performing marketing team with structured capabilities
• Drive demand generation focusing on quality and conversion
• Analyze performance metrics and optimize channel spend
• Oversee HubSpot and marketing operations efficiency
Requirements:
• Proven experience in high-volume ma...