CDP & Personalization Lead

Role Purpose:

The CDP & Personalization Manager is responsible for driving measurable revenue, frequency, and lifetime value growth through data-driven personalization at scale across owned digital assets – mobile apps, web, and kiosks . This role owns the end-to-end CDP, personalization engine —from data strategy and insights to experimentation, scaling, and governance—while partnering closely with Brand Marketing, Product, CRM, and Technology teams. The mandate is to move personalization from campaigns to an always-on, revenue-generating growth system.

Scope Management:

Across all markets we operate in (MENA), covering owned digital touchpoints – mobile apps, web, and kiosks – with a mandate to deliver incremental revenue uplift, increase conversion and repeat frequency, and establish a repeatable experimentation-to-scale framework

Key Responsibilities:

• Define th...