Channel & Category Development Manager - Offline Channels | Gulf & Arab Countries

As a Channel & Category Development Manager for Offline Channels in the Gulf & Arab Countries (GAC), you will define and shape category and channel strategies across markets, adapting them to local conditions and customer needs. You will partner with cross-functional teams to strengthen trade marketing effectiveness, driving sustainable sales and profitability through shopper-led insights and scalable best practices.

• CATEGORY STRATEGIES & PLANS: Responsible for monitoring and analyzing trade, competitor, and shopper market data related to the assigned Channel/Category to identify business opportunities and drive category development plans. This includes developing innovative tactics to support retailers in meeting shopper needs through Trade Category Management initiatives, as well as defining the Category Vision for retailers based on shopper and insight-led rationale. The role also involves developing effective me...