Channel Marketing Manager (General Trade)

We are looking for a highly driven and strategic Channel Marketing Manager – General Trade to lead channel development and execution initiatives within the FMCG industry. The role is responsible for driving category growth, strengthening trade partnerships, improving in-store execution, and developing channel-specific marketing programs that support overall business objectives.

The ideal candidate has strong experience in FMCG trade marketing, general trade operations, distributor management, and consumer activation strategies, with a deep understanding of retail and route-to-market dynamics.

Key Responsibilities

Channel Strategy & Trade Marketing

• Develop and implement channel marketing strategies for the General Trade segment aligned with company sales and brand objectives.
• Create trade programs, promotional campaigns, and activation initiatives to drive sale...