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Channel Marketing Manager

Generac Power Systems

Sussex, WI, United States Full-time June 29, 2026
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Opportunity Description

**We believe power is a promise - a shared commitment to be there for others when it matters most.**

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

Major Responsibilities

**Lead Generation & Demand Marketing**

+ Develop and implement strategic channel marketing plan to achieve revenue and growth targets.
+ Support B2B lead generation initiatives across digital and owned channels to drive qualified opportunities for the sales team
+ Prioritize, build and execute effective marketing campaigns that generate leads and accelerate them through the funnel
+ Allocate and manage paid media budgets to improve lead efficiency across platforms such as Google Ads, LinkedIn Ads, and other digital channels
+ Lead website SEO initiatives to increase organic traffic and inbound lea...
Full-time other-general

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