Chief Financial Officer | FÔLD

Chief Financial Officer | FÔLD

Notting Hill, London (Hybrid – 2 days in office) | £110,000‑£130,000 | Permanent, Full Time

FÔLD is a premium Pilates Reformer brand built from the ground up, with annualised revenue of around £6M and a growing community of over 12,000 founding members. The company intends to scale with new hardware launches, a subscription‑based digital platform, European market entry via DACH, and expansion of the House of FÔLD experiential studio concept.

The Opportunity

The CFO will be the fourth seat at the leadership table, partnering with the three co‑founders to translate ambition into financial models and operational strategy. The role is hands‑on, commercially minded, and focuses on finance, operations, supply chain, procurement, and legal oversight. It can lead to a future CEO position as the business grows.

Key Responsibilities

• Partner with the founders to translate ambition into financial model...