Chief Marketing Officer

1. Overseas Brand Strategy & Brand Equity Building

• Define the Group’s global brand strategy, brand positioning, and brand architecture (master brand and sub-brands) for overseas markets.
• Lead market entry, brand localization, and long‑term brand equity development across international markets.
• Ensure both brand consistency and differentiated positioning between the master brand and individual business lines across regions.

2. Traditional Media & Brand Communications

• Own and execute brand communication strategies across traditional media channels, including:
• Out-of-Home (OOH) advertising
• Newspapers and magazines
• Television and radio
• Integrate traditional and digital media into a holistic Integrated Marketing Communications (IMC) strategy.
• Focus on brand awareness, mental availability, and long‑term brand impact rather than short‑term performance alone.