Consumer Insights Lead

Join the team shaping the future of Australia’s game

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

The opportunity

The Consumer Insights Lead plays a key role in helping the AFL and AFL Clubs make better, faster and more informed decisions that drive consumer growth across the game. Through clear insights and evidence-based recommendations, this role supports outcomes across membership, attendance, engagement and revenue.

Sitting within the Consumer Growth function, you will translate complex data into meaningful insights that influence strategy, planning and performance. Working closely with AFL consumer teams, clubs and internal stakeholders, you will ...