Consumer Insights Research Manager

Job Description

Responsibilities:

Deeply understand the target user groups. Proactively identify and explore opportunities for major specialized research projects. Develop innovative solutions and establish clear research objectives. Execute feasible and comprehensive research plans by integrating qualitative and quantitative research methods. Explore and research new products, technologies, and solutions. Gain deep insights into users' cognitive understanding and emotional perceptions of new concepts. Analyze and evaluate key user metrics for classic models, including usability and user experience of the product/function. Extract opportunities for improvement and new development directions from both a business and user perspective. Formulate professional and in-depth research conclusions, propose actionable insights, and ultimately drive the implementation of core functional selling points and user experience enhancements. Provide ...