Content manager - performance marketing

Content Manager — Performance Marketing | Fight The Sunrise
Location: Bandra West, Mumbai
Job type: Full-time / Hybrid
About the Role You'll sit at the intersection of performance marketing and content production. Your job is to translate campaign data and feedback into a consistent pipeline of 20–30 high-performing content pieces every month — reels, testimonials, coach-led videos, transformation stories, and ad creatives.
You're not a media buyer. You're not a videographer. You're the person who looks at what's working (which hooks hold, which creatives fatigue, which formats convert on Whats App vs Instagram), and then works with coaches, editors, and scriptwriters to produce the next batch of content that performs.
This role lives or dies on two things: consistency of output and responsiveness to data.
Key Responsibilities
Work closely with the performance marketing team to understand weekly campaign feedback — CPL, ROAS, hook rates, hold rates, creative fatigu...