Country Growth and Marketing Senior Director

Overview

Lead the company's marketing and growth strategy by defining compelling value propositions for clients, users, and business partners. This role is responsible for connecting strategy, product, sales, and commercial execution to drive customer acquisition, retention, and sustainable business growth.

Responsibilities

• Develop and execute the overall marketing strategy aligned with business objectives.


• Identify growth opportunities through market, customer, competitive, and trend analysis.


• Define value propositions, segmentation, positioning, and go-to-market plans.


• Foster a culture of experimentation, continuous optimization, and a growth mindset.


• Lead demand generation initiatives across inbound and outbound marketing channels.


• Drive high-impact digital marketing campaigns focused on measurable business outcomes.


• Optimize the comme...